Amazon and Shopify

 Amazon and Shopify

 this morning announced a significant integration that will now allow Shopify merchants to offer "Buy with Prime" on their Shopify stores. The Buy with Prime feature allows online consumers the option to purchase

 their items using the store payment method in their Amazon wallet when processing payments through Shopify's checkout. Meanwhile, they'll also receive fast, free delivery and the option for returns through Amazon's fulfillment network.

The tie-up is notable given Shopify has been positioned in the past as a challenger to Amazon's business. The e-commerce platform focuses on providing tools for merchants, allowing them to host storefronts, manage inventory, process payments and more.

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